It sounds like they are trying to create a category that’s already largely filled by the golf cart at half the price.

While I like the idea of not needing a proper car, it’s rarely realistic as a person’s only vehicle. Then the question becomes, how many people are in the market for a $25k toy?

It's a luxury golf cart. It's used where golf carts are already used, but on upscale resorts. That's it, that's the whole pitch.

> It sounds like they are trying to create a category that’s already largely filled by the golf cart at half the price.

I think a main difference is that this is road-legal in the EU (https://microcar-coalition.com/l7e-explained), while golf carts are not.

The jury is still out on how large the market for such a product is.

In other words, be built a glorified golf cart.