This reminds me of the 1993 Chretien attack ad (http://en.wikipedia.org/wiki/1993_Chr%C3%A9tien_attack_ad).

Before the conservatives launched the attack ad, they did some research, asking whether the ad invoked negative feelings about Chretien and the Liberals. Almost everyone replied that it did.

What they forgot to ask, however, was whether it invoked even worse feelings for the Conservatives who ran the campaign. It turns out it did.

I hope MSFT knows what they're doing.

It backfired http://www.forbes.com/sites/adriankingsleyhughes/2012/12/05/...

Apparently Microsoft is sticking with the philosophy of, 'Without apps, your phone can't get infected'!

We have a saying in Germany:

> People who live in glass houses shouldn't throw stones

( don't criticize other people when you yourself have faults and weaknesses )

This is also an English expression.

Is there any mobile platform with less apps than Windows Phone?

Are they giving a Desktop free too? If I report malware on windows PC?

They might not be having this campaign next year

Application verification — Users can choose to enable “Verify Apps" and have applications screened by an application verifier, prior to installation. App verification can alert the user if they try to install an app that might be harmful; if an application is especially bad, it can block installation.

from:http://developer.android.com/about/versions/jelly-bean.html

near the bottom

there is also a confirmation dialog that will pop up if a sms to a premium number tries to send

I thought they had finally figured shit out after that brilliant IE ad. Guess not.

What brilliant IE ad?

Microsoft: Keepin' it classy!

It's painful to watch this. Incredibly tacky, doesn't even represent the "Android" name properly to attack it decently.

Kinda like "Scroogled" too. I've seen it posted by a number of my friends that have no idea it's not about Google Search.

Seems like evidence in support of the relative success of the "Scroogled" campaign then, at least in targeting people dumb enough to post things they don't understand (presumably on the basis of the pun catching their eye...?)