Re:Tesla Was Cash Flow Positive Last Week, CEO Musk Says
by stcredzero on Wednesday December 05, 2012 @01:17PM
(#4877642)
The Tesla on the other hand is sexy. A bigger concern is how Tesla will expand from this market.
The Nissan Leaf just isn't a good deal. If Tesla can beat range anxiety in a package that costs $20k or less, then they'll have a winner. Sexy still sells with econobox cars. (Fiat 500?)
What Tesla has done is made an electric car and marketed it as more luxurious and different from what's on the market. The Leaf is for hippies, the Volt is nowhere to be seen. The Tesla on the other hand is sexy.
A bigger concern is how Tesla will expand from this market. For most manufacturers, the high-end cars are not the major money-makers, and the quantities they move are just too small (Lexus sells over 8 IS/GS for each LS they sell). We'll see if they manage to expand from the niche they're in.