Why does Google Search still not support infinity scrolling? Ads?

Re:Why does Google Search still not support infinity scrolli... by RobAley on Wednesday December 05, 2012 @07:26AM (#4875953)

I think his point was that the actual search results refer to a particular page on each site, but your's only show a reference to the site as a whole. Thus, where you show 4 facebook icons (and so the results appear to be repeated), the actual results are to four different facebook pages (probably of four different peoples accounts) and so aren't acutally repeats.

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Re:Why does Google Search still not support infinity scrolli... by will_brown on Wednesday December 05, 2012 @08:05AM (#4876043)

You are exactly correct that the favicon links to all subpages. Example the FB favicon will take you to fb.com or fb.com/obama, scrolling over the favicon will show you a preview of the result page and the url before clicking.

But even linking to different subpages I think Google would prefer users not see multiple FB, Wikipedia, ect... results and that is just one rationale I offer for Google having an interest in limiting results/page (the question of the original submission).

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