Yeah. A lot of people are up in arms about the fact that this might only mask taste, since it's nothing more than carbon-based filtration.

Personally, I live in Escambia County, Florida... home of the worst water in the country, ranked. I don't know a single person that lives here who doesn't own a Brita filter because our water is nearly unpalatable. You will actually get strange looks if a local sees you drinking the tap water. And yes, I realize that the fact it is palatable at all puts us in a much better position than a great deal of the world. But why is it a crime for me to want my water to not taste like utter shit?

I can understand the general dismay at the strength of the claims being made. But don't dump all over the product because it's "just" a fancy Brita filter. It looks great, it makes the water taste better, and compostable isn't a terrible sell either.