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Re:Beyond App Stores: Weaving Apps into the Web by pixelcort on Tuesday December 04, 2012 @04:08PM (#4873272)
In iOS 6 there is a way to open your native app with the same content as the current webpage.

https://developer.apple.com/library/safari/#documentation/Ap...

Re:Beyond App Stores: Weaving Apps into the Web by gaborcselle on Tuesday December 04, 2012 @04:52PM (#4873473)
Yes you can, but that opens a different app and takes you away from Safari and its browsing history.