There seem to be two Lego-related articles on the front page right now. One a piece nominally for "geeks", demonstrating how adults can continue to do novel and interesting creative things with Lego bricks; the other an emotionally-resonant piece (probably aimed at parents) showing that Lego-the-company/brand "cares about kids."

Both of these showing up just at the inflection point of the Christmas shopping season.

Good game, Lego.