I understand what you mean but there is a lot of cliché in this homepage, pinky stuff, girls, etc.

Don't get me wrong, I'm not saying that friendship is for girl and construction is for boys.

I'm just saying that Lego Friends universe use some stereotype marketing

I would have been much less negative, if they included boys, girls, because, boys likes animals friends, pink as well as girl likes blue.

Lego: Please skip the stereotypes