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Re:Lego Finds Discontinued Set For Boy Who Saved Up For 2 Years by macavity23 on Tuesday December 04, 2012 @09:43AM (#4871080)
Toy gendering is neither stupid nor inane: indeed it's almost universal amongst animals who play with things identifiable as 'toys', e.g.: http://www.ncbi.nlm.nih.gov/pubmed/18452921
Re:Lego Finds Discontinued Set For Boy Who Saved Up For 2 Years by bonaldi on Tuesday December 04, 2012 @10:59AM (#4871484)
That's preferences expressed at an individual level. That's fine. The problem is when you say in aggregate "only girls will like this toy, you are boy, ergo you shouldn't want this" and have marketing that either excludes or strongly suggests the toy you want is Not For You.

See the comments in this very thread about boys bullied for playing with "girl" toys. That's the awful consequence of stupid and inane gendering.