Re:Lego Finds Discontinued Set For Boy Who Saved Up For 2 Years
by shantanubala on Tuesday December 04, 2012 @09:34AM
(#4871042)
There's nothing stopping a girl from buying "boy" Legos. In fact, there are plenty of solid generic Lego sets available, and stuff like MindStorms, which is an awesome robotics kit, is not really gendered.
The problem is that Lego can't just market to kids, who have no innate idea of what's "supposed to be for boys" or what's "meant for girls" -- Lego has to market to 30+year old parents who have gender stereotypes embedded in their mindset, even some of the most progressive ones.
I think a slow transition is good, and having more toys for girls that involve building and creating is a good step forward, even if they're still a bit gendered.
The problem is that Lego can't just market to kids, who have no innate idea of what's "supposed to be for boys" or what's "meant for girls" -- Lego has to market to 30+year old parents who have gender stereotypes embedded in their mindset, even some of the most progressive ones.
I think a slow transition is good, and having more toys for girls that involve building and creating is a good step forward, even if they're still a bit gendered.