It's not confusing. It's a state that pretends to adhere to an idea of radical individualism that is just a vehicle for fascism. The individualism practiced is just 'the right to abuse/oppress others without state interference, so long as 'others' means groups the state culturally doesn't like'.

It's really a failure of reconstruction that we ended up with the South remaining basically an anti-democratic apartheid state. Even though Jim Crow stopped being legal for a while, the political elites running the states didn't really change. Slavery was really America's original sin and its legacy still poison the american experiment; that southern planter mentality never left.