Authors often have little input on the headline or title of an article or book. When a publisher focuses on one-off readership instead of longtime readers, they tend to use whatever headline grabs the most attention.

This article was self published seemingly. And book titles are negotiated by authors and publishers commonly.

Yeah, this felt like clickbait to me. It's pretty poor quality writing. It introduces a pretty abstract idea which is fine, but it doesn't seem to land it's points.

The headline is so appealing, haha. This conversation is going to have two non-overlapping topics based on whether or not people read the article.