Re:Show HN: Responsive Email Templates
by joshfraser on Friday November 30, 2012 @09:21PM
(#4856569)
I did some A/B testing on this a few years ago and found that HTML email had a better response rate for me. My methodology wasn't perfect, but I shared the results on my blog anyway:
http://www.onlineaspect.com/2008/01/25/the-value-of-split-te...
[ Parent
| on HN ]
Re:Show HN: Responsive Email Templates
by huhtenberg on Saturday December 01, 2012 @03:17AM
(#4857135)
That was 4 years ago. Things change way too fast for your sampling to remain relevant for this long.
Re:Show HN: Responsive Email Templates
by adrianhoward on Saturday December 01, 2012 @04:56AM
(#4857263)
It's been what I see in tests too. A well designed HTML mail will generally beat a plain text mail in response rates... including the one we did for $client last week ;)