I'm not so sure that's right. We already have a model that works with content like this: research universities. The media content only has to be discovered a single time then it basically stops being scares and can be easily made available to everyone. It's fanciful to imagine but I could see movie or music "universities" popping up to create this kind of content. I wonder how appropriate funding through grants and the like would be though? I think media is usually a lot more splintered than typical academic research but I could also see something like that providing an opportunity for artist who could not otherwise support themselves off of there work.

If anything though we already have a model for dealing with content that is at least similar to what entertainment media is turning into, but its not so much an area business traditionally deals with.