Re:How four Microsoft engineers proved that the “darknet” wo...
by tptacek on Friday November 30, 2012 @09:31PM
(#4856599)
Do I have to concede that HBO and new a la carte content producers are in a bidding war? I don't follow this market that closely, but I follow it a bit, and the sense I get is that there's a threshold price at which any producer has a good shot at securing high-quality marketable content: good shows get cancelled, or never picked up at all, all the time.
Re:How four Microsoft engineers proved that the “darknet” wo...
by josephlord on Saturday December 01, 2012 @10:20AM
(#4857835)
Quite a lot of what we might regard as good content (with niche rather than mass appeal) could be helped by this but it won't free the big budget mega-hits any time soon.
A la carte providers just can't compete in the exclusive bidding war yet and the value of exclusivity is worth more than the incremental revenue of a la carte sales. There will be a point at which cable penetration could be small enough that these effects change but it has a long way to fall before it gets there. In the UK Sky has massive amounts of top class exclusive content on under 50% household penetration and they are still growing and strengthening their position.