indiegogo existed as a fundraising platform before kickstarter (but it was originally only for filmmakers).
I also noticed that the higher reward levels, which I would expect to be all inclusive, have a lot of fine print like "Please add $150 for domestic shipping"... Seems like a way to milk it.
The video does have a fully working prototype?
because all kickstarters are created by reputable people with legit "industry experience" who always produce.
...NOT!
Though this is not the worst indiegogo project I've seen, Kickstarter at least has a policy against overhyping a product that doesn't exist. (That's why we see so many of these projects on sites that do allow this overhyping now.)
Their price comparison chart also seems extremely misleading: I have a natural latex mattress and it was not $4000. It was $700.