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Re:Microsoft: We've sold 40 million Windows 8 licenses to date by shuw on Friday November 30, 2012 @12:42AM (#4852033)
According to http://www.forbes.com/sites/netapp/2012/10/11/windows-8-rele..., Microsoft plans to spend 1.5 - 1.8 Billion dollars marketing Windows 8. That's 45$ of marketing costs per copy of Windows 8 sold to date.

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