OK, we know language is good communication medium for dealing with humans, hopefully. Metaphor, drama, sensory-rich descriptions and so-forth are good tools for the language. These may or may not work well put together into a story.

And consider, a "hook" like "what X does to your brain" indeed combines interest-in-your-favorite-person-yourself and the crunchy authority of science. Those can work well till they get old and start to sound thin, formulaic and manipulative.

My next blog post will be: "What crude simplifications do to ours brains"