Someone needs to rebrand plastic. Is there any actual objective problem that plastic phones have? Is it really impossible to achieve a "premium" feel, or does no-one bother because it's so much easier to brag about using 'diamonds' for cutting (how innovative!) or 'aircraft-grade aluminum' and confuse the average consumer.

Those Nokia devices look pretty good to me, even they had to call them "polycarbonate" to avoid the dreaded "plastic" word.