Perhaps I'm being thick here, but I wasn't able to find anywhere this is spelled out. Care to elaborate?

Also, fun fact: Copying/pasting the code in that minified file either results in weirdness or complete crashing from Notepad++, depending on the file encoding setting.

I also didn't find any references in the minified code, but clearly this was done by WeAreHive, a small boutique agency in London.

From their website:

"We were brought in by adam&eveDDB to work on interactive pop-up book designed to showcase the talent and innovation of Google’s Creative Sandbox Gallery, and built entirely in HTML5 and CSS3."

Correction: HTML5, CSS3 and.. Flash.

Yes, I wasn't disputing the authors of the project, merely where it could be found written-out in the source. I figured it was encoded into the minified variables, but couldn't find anything indicating such.

According to martinp, the code was removed after his initial post.

Where is the Flash?

I should retract the last line of my previous comment.

While the site does indeed has flash, it's just because the standard YouTube's player respecting previous selections (or lack thereof). I used to have YouTube as HTML5, but recently re-installed Chrome recently and I guess it went back to Flash as a default player.

So, kudos to the developers. No more "but"..

Looks like it has been removed now.

I'm in the same boat, any ideas?

I added several line breaks within the first 200-or-so characters, which allowed me to paste the code fine.

Awesome. Does anybody have an idea how this is done?

Thank you, but I was actually asking about the "WE ARE HIVE" being spelled out as spaces in the minified JS file linked above. It seems to be gone now, though. :(