That’s what I told him… just set Safari to use it in Settings, but it seemed like he had already done it and was now invested in using a whole new app just to switch search engines. This is a symptom of the app-based model people now think in.

And that mindset makes this move even more risky. If people move away from Chrome to DDG, Brave, or Kagi Orion browsers which block tracking by default, then that will harm their ad income even more.

> My friends who previously had no interest in technology

Their friend are probably the kind of people conflating Chrome/Google with "The Internet"

And I think on Android its even less clear the distinction between the browser app and "Google"

What for? Just tap the icon to open the app.