Companies pay bots 63B per year, while they try to reach humans

Posted by tzofit on Monday May 25, 2026 @10:59AM
from the nexertise.com dept.

( 3 comments | 2 points | on HN )

Re:Companies pay bots 63B per year, while they try to reach ... by tzofit on Monday May 25, 2026 @11:01AM (#48267695)

It's disturbing that these mega advertising channels (LinkedIn, Meta etc.) allows this. Because if they didn't, they would lose billions.

[ Parent | on HN ]

Re:Companies pay bots 63B per year, while they try to reach ... by yisrael_g on Monday May 25, 2026 @11:03AM (#48267717)

It's true, but the system seems to be running the way it is for decades. What's the proposal?

[ Parent | on HN ]

Re:Companies pay bots 63B per year, while they try to reach ... by tzofit on Monday May 25, 2026 @11:05AM (#48267737)

Verify that a human engaged. Don't assume someone clicked on a banner. Verify that a "human" engaged with the campaign.

[ Parent | on HN ]