EDIT: 99 Red Balloons is in fact Western Europe but was in German for more than a year (and widely successful) before being released in English. An oddity. Should have said "Non English" as more accurate than just Western Europe.
I would like to differ. People dancing, pretty girls as eye candy is a universal trend that definitely didn't start out of the MTV generation. See for e.g. Bollywood movies.
Actually, my understanding is that the lyrics are a parody of the Gangnam district of Seoul, and how the rich people there try to act as if they're American, not Korean.
If anything, it's a parody/rejection of Western culture.
Jackie Chan had similar problems when he made the crossover to Hollywood (Source: his autobiography and Wikipedia entries). So, I won't be surprised if PSY was made to temper his views lately to avoid unnecessary controversy to his new paymasters.
I was really trying to find the links to this, but couldn't.
I think the appropriate word you're looking for (or rather, to be used instead) is "satire". And that completely changes how you view the whole thing.
-- Techno. Detroit. Via London, Berlin, etc. Its just pop.
http://www.youtube.com/watch?feature=player_detailpage&v...
Per his own admission, he didn't attend both Boston and Berklee, but switched from Boston to Berklee, he barely attended class and did not finish college (see video above), and he did not answer to the question, "Did you major in music?".
Which he has promptly gone on to satirise in the gangnam video. Oh the irony. ;-)
http://www.npr.org/blogs/money/2012/10/12/162740623/gangnam-...
There's a lot embedded in Gangnam Style.
Not because I'm anti-American, but because this is the kind of experience non-Westerners must get everytime a Lady GaGa/Baywatch/Hollywood Movie dominates their cultural airwaves...whether or not they actually like it, they only still have a vague understanding of what the thing means, and its origins and backstory. It's nice being on the outside looking in...which is something you'd expect to happen more often given the demographic of the world.