so they're partnering with Live Nation, the same company that's part of the vertically integrated monopoly on ticketing, venues, and resale. Nobody is buying these tickets for cash from a scalper outside of the venue. My 2-min tought: tie use of the ticket to the payment method or id of the purchaser; allow limited transfers. If LN/TM actually cared they'd provide for risk-free transfer without charging ridiculous mark-up. Since they sell the orginial ticket 95% of the time they have almost complete control over the pricing and consumer's id.