Re:I think DuckDuckGo would do better changing that Quack of...
by anigbrowl on Friday November 23, 2012 @04:02AM
(#4821462)
Google stuck and when I first heard it in college I thought it sounded silly.
But the word 'googol' (1 x 10^100) is familiar to most geeks and suggests the service involves very large numbers, which is the sort of thing you'd expect of a search engine. So the name makes sense to the techie demographic that are likely to be opinion leaders for their non-technical friends. IIRC Google didn't spend any money on marketing for the first few years, and when it did advertise at first it was only for recruiting staff.
I don't find duckduckgo hard to type, it just makes me think of Angry Birds-type casual gaming.
But the word 'googol' (1 x 10^100) is familiar to most geeks and suggests the service involves very large numbers, which is the sort of thing you'd expect of a search engine. So the name makes sense to the techie demographic that are likely to be opinion leaders for their non-technical friends. IIRC Google didn't spend any money on marketing for the first few years, and when it did advertise at first it was only for recruiting staff.
I don't find duckduckgo hard to type, it just makes me think of Angry Birds-type casual gaming.