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ASK HM: Why Trademark domain name? Supply.com vs Svpply.com

When i go to a website I see some have trademarked their domain name. My question is lets say Supply.com trademarked "Supply.com" would they be able to sue Svpply.com. Supply seems to me to be a generic word. Lets say they were both in the same space. This is all hypothetical. I ask because if someone bought Faceboook.com/Faceebook.com/Fadebook, then Facebook.com would be able to sue.

But since Supply is such a generic term could they really sue? again i only use this as an example because most people are probably familiar with Svpply.

( 1 comment | 3 points | on HN )
Re:ASK HM: Why Trademark domain name? Supply.com vs Svpply.com by OafTobark on Friday November 23, 2012 @12:34AM (#4821086)
It varies. Usually a trademark is specific to an industry or field so Delta Dental and Delta Airlines are okay because they are in a different industry. It gets funky when there are overlaps in industry or the two operate entirely in the same space doing the same thing.