Re:Microsoft's Most Valuable Asset
by joenathan on Thursday November 22, 2012 @01:23AM
(#4817741)
In the corporate space I'd agree, but the Xbox brand isn't to be discounted. The Halo series is a money printing machine.
"All in all, the Halo franchise has made nearly $3 billion from sales."
"Halo: Reach, Halo creator Bungie's last Halo game, made more than $200 million in sales in the US and Europe in the first 24 hours of release. This figure eclipsed all previous 2010 US entertainment launches, including the three-day opening weekends of Iron Man 2, Alice in Wonderland and Toy Story 3."
Re:Microsoft's Most Valuable Asset
by kayoone on Thursday November 22, 2012 @04:24AM
(#4818107)
That is $3bn in revenue for the whole series. The first of 5 (?) titles has been released 10 years ago. While this revenue for a game series is impressive, its insignificant given MSFT makes >$70bn in revenue per year.
"All in all, the Halo franchise has made nearly $3 billion from sales."
"Halo: Reach, Halo creator Bungie's last Halo game, made more than $200 million in sales in the US and Europe in the first 24 hours of release. This figure eclipsed all previous 2010 US entertainment launches, including the three-day opening weekends of Iron Man 2, Alice in Wonderland and Toy Story 3."
http://www.eurogamer.net/articles/2012-10-31-more-than-46-mi...
http://www.reuters.com/article/2012/11/12/us-microsoft-halo-...