The logical answer is that this spreadsheet, supposing identical mechanical processes - inputs, outputs, stored data - and I would both be convinced that they're "me", and they'd both be correct in that they'd both be something that functions, and therefore thinks, acts, and experiences things identically to me. Two different processes on different hardware running the same code. The concept of "ego" is a result of this code. To me, I'd be "me" and the spreadsheet would be "a copy of me". To the spreadsheet, it would be the exact opposite.
Of course, that predisposes that the software isn't hardware-dependent. But even then, I wouldn't discount the possibility of an emulation layer.
It really isn't hard once you accept that we're not special for being able to think about ourselves.
What should I have said instead? "We"? "Him and it"? Self-modeling is part of my experience. I'm sure it'll be part of the spreadsheet's experience as well, if it functions identically to me.
I don't see the gotcha at all?
To your question, the answer is similar. If we remove this limitation of intuition, there doesn't seem to be a real paradox. Both you and a spreadsheet-like copy of you would each claim to be the real you, and from an outside observer's perspective, there is no contradiction.
Indeed. As I said, the question is meaningless from an outside observer's perspective. The paper "Against Egalitarianism" by Benj Hellie [1] explains it better than I can:
> I trace this odd commitment to an egalitarian stance concerning the ontological status of personal perspectives—roughly, fundamental reality treats mine and yours as on a par.
Materialism directly implies no-self and Advaita Vedanta schools of thought.
I think the question remains meaningful after substitution: why a giraffe is a giraffe and not an elephant? Likewise "both giraffe and elephant are elephants" is not a valid answer.
It's actually a different question (sometimes called "the even harder question" or "the vertiginous question"), but if you have ever asked yourself the question of "why am I me and not someone else", the gap in our understanding of consciousness becomes clearer.
To use the same example: If there was a spreadsheet simulating every neuron in my brain, which one would be "I"? The original "I", or the spreadsheet?
Note that this question becomes meaningless if you change "I" to something else, so "both would be me" is not a valid answer. There is only one "I" (since I can't be experiencing the world from two sets of eyes, one organic and one spreadsheet-eyes, simultaneously), so I have to choose one of them.