> good ideas ... aren’t substantially in greater supply

Which is sad because they should be. People should be freed up to think and create better things, instead these companies seem to be doing the equivalent of locking their employees in stalls like they do on some animal farms, so they can churn out 'results' ever faster.

> People should be freed up to think and create better things,

Good ideas will never ever be prioritized in the vast majority of companies because good ideas cannot be quantified and turned into performance metrics. At least not without invoking Goodhart's law (see: the academia).

Good ideas also take resources like time, free-space to think etc... many firms dont understand this. Moreover many firms believe the C-Suite are the almighty with the gods gift of great ideas.

There is a degree to which quick experimentation helps you find the good ideas, at least for the incremental ones.