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Re:The Oatmeal sued over trademark by ‘Oatmeal Studios’ by irahul on Wednesday November 21, 2012 @10:53AM (#4814669)
> A quick google search for 'oatmeal greeting cards' brings up oatmeal studios for me. In fourth place behind theoatmeal.com

What I was saying was TheOatmeal started as random comic. He might have checked for existence of a similar entity at that time. Most likely, he assumed getting a domain name means no one with the same name exists. Merchandise was gradual expansion.

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