News for hackers. Stuff that matters.

A comment on I Want to Live Like Costco People. Parent comment

Re:I Want to Live Like Costco People by Scroll_Swe on Friday May 08, 2026 @06:16AM (#48061083)
Where?

I feel like logos are 100% done now.

The best clothes here in Sweden, from our own Swedish brands, have no logos. And have not been for a long time. Scandinavian minimalism and quality is the best.

Asia is the one obsessed with brands. Europe is not. We care about quality.

[ Parent | on HN ]
Re:I Want to Live Like Costco People by hansbo on Friday May 08, 2026 @07:35AM (#48061662)
But quality is strongly associated with brand. Showing off the logo might be taboo, but everyone can tell the difference between an IKEA kitchen and a Funkiskök.
[ Parent | on HN ]
Re:I Want to Live Like Costco People by Scroll_Swe on Friday May 08, 2026 @08:16AM (#48062001)
Yes, but one is obviously better than the other.

I actually like this as someone with a big logo gucci bag is easy to frame right away as a terrible human.

[ Parent | on HN ]
Re:I Want to Live Like Costco People by dghlsakjg on Tuesday May 12, 2026 @05:16PM (#48114718)
No irony in judging someone as a “terrible human” based on superficial signals because they seemingly care about superficial signals?
[ Parent | on HN ]