The industry optimize toward whatever metric is legible. A company that optimize toward an illegible metric will endure.

Unfortunately there are plenty of highly legible metrics that make the world a worse place ("engagement" might be among the worst)

It's not doing those things.

Welcome to literally all industry.

This is what amorality means to me in the context of socioeconomics. It operates in an area of reduced dimensionality to economic value because no other value can be agreed upon in trade between cultures. It doesn’t care if a piece of art, nature or human invention is genuinely novel, rare, irreplaceable, invaluable, etc. unless it can be converted into materializable economic value that is itself subjective and present oriented so that we can plan for our future selves about resources as a proxy.