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Re:Use Adwords to find the best title for your Hacker News post by jwpeddle on Monday November 19, 2012 @09:20AM (#4804415)
I think you underestimate how much attention HN can get you and overestimate the effort of doing what they did here. Seems like a great time investment to me.
Re:Use Adwords to find the best title for your Hacker News post by guylhem on Monday November 19, 2012 @09:35AM (#4804479)
I tried similar things to play with the Mechanical Turk and Google Ads - especially since they give coupons like candy.

In the end, it is still glorified advertising, while IMHO the core purpose of a business is revenue!

Advertising is very important, but securing paying clients does not depends nor requires advertising.

IMHO again - advertising however is a tool for growing, but just one tool among many others

This whole thing must have taken say half a day total - to say whether it was a good or a bad thing for them, you must consider the opportunity cost

And IMHO again, diverting just one mind away from important problems (to fix side issues instead) is a bad idea.

Focus matter the most.