It's funny how any time something comes along suggesting consumer choice should play a role in a market economy, these types of comments come along to suggest its not their place.

There's no fundamental rule of a capitalist society that consumers have to make their choices out a narrow selection of options provided by corporate oligarchies between the criteria they would prefer to compete on. As a customer, I can choose which airline I want based on whatever criteria I want. Maybe I pick it based on pay ratio between executives and average workers, maybe I pick it based on whichever has the font I like best on their homepage.