Thanks! Yup,... the freemium + paid analysis route is the obvious next step from where I am. You're right that my commercial intent is muddying the message. The sell skills, not data/ consultancy angle isn't one I'd seriously considered. Sounds pretty good, need to sit with it.

A few weeks ago, I'd have said the SaaS product is the play, but now I'm not so sure. Cheers for taking the time.