Make brands pay so that they think about what theyre publishing? Ridiculous. Ive got 3 million fans on facebook and my reach has gone from 8 million per week to 2 million. Posting the same type of content ive always posted. Its not a question of posting better things in order to maintain the reach i had before. Ive been doing this for three years and the switch that fb turned off two months ago is just a nasty way of saying thank you to the content generators that gave them billions of pageviews during the past years.