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A comment on Why Mark Cuban is wrong about Facebook. Parent comment

Re:Why Mark Cuban is wrong about Facebook by cmccabe on Wednesday November 14, 2012 @07:37PM (#4786428)
No, you're paying $3 CPM to reach Facebook's audience. They own the platform. You're just visiting. And nobody rides free. The price for the users is to be spammed and data mined. The price for advertisers is to pay cash.
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Re:Why Mark Cuban is wrong about Facebook by loceng on Wednesday November 14, 2012 @08:20PM (#4786593)
It was the brands who sent the fans there via multiple marketing channels (TV, their website, etc), who updated the content for fans to have, etc..
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Re:Why Mark Cuban is wrong about Facebook by cmccabe on Thursday November 15, 2012 @03:34AM (#4787753)
So what? Those other marketing channels, like TV, newspaper advertisements, and so on, aren't free. And neither is Facebook.

I'm sure that Mark Cuban's hockey team drives a lot of viewers to watch TV. Does that mean Mark should get to advertise for free on television? That's not how the networks see it. [edit: this is a really bad example]

It's funny that we've gone from being outraged about spam and all-pervasive advertising, to being outraged that spammers have to actually pay to send the stuff.

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Re:Why Mark Cuban is wrong about Facebook by corin_ on Thursday November 15, 2012 @03:37AM (#4787763)
I think he would have less complaints if Facebook paid his team the amount of money TV networks pay for sports rights.
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Re:Why Mark Cuban is wrong about Facebook by cmccabe on Thursday November 15, 2012 @04:16AM (#4787832)
That's a pretty insightful comment. I think it really gets to the heart of the issue-- Mark brings a lot of value to the TV networks, but not that much to Facebook. And Facebook knows it.
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Re:Why Mark Cuban is wrong about Facebook by loceng on Thursday November 15, 2012 @08:35AM (#4788433)
How doesn't keeping fans on the Facebook website not compare equally to keeping fans watching a specific TV station? The value is there.
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Re:Why Mark Cuban is wrong about Facebook by illuminate on Thursday November 15, 2012 @01:14PM (#4789894)
Brands need a Facebook presence more than Facebook needs a brand to drive and keep a user on Facebook is why brands will never get kickbacks for maintaining their Facebook page.
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