Re:Starbucks acquires Teavana for $620 Million
by objclxt on Wednesday November 14, 2012 @06:16PM
(#4786140)
I like the newegg / RadioShack comparison...it seems rather apt.
I think Teavana promotes a certain lifestyle around their tea, and that's one of the reasons they are rather expensive compared to the competition. Marketing definitely plays a large part: if you are not an avid tea drinker and looking for a gift you're probably not going to know the local places to go (or the mail-order sites to visit).
I think Teavana promotes a certain lifestyle around their tea, and that's one of the reasons they are rather expensive compared to the competition. Marketing definitely plays a large part: if you are not an avid tea drinker and looking for a gift you're probably not going to know the local places to go (or the mail-order sites to visit).