You fool! The WF-1000XM5 is the worst model of the line! You should buy the WF-1010XN5, it is far superior!
Apple tends to name things in an odd way, e.g. sometimes you need to remember whether your laptop came out in "early" 2014 or "late" 2014, but they have a remarkably flat, but consistent, product line.
I mean, honestly, if somebody just tossed you a random Macbook from the Apple store, it may not be the exact model you want but you wouldn't complain. All of them are pretty good, even down to the bargain basement Neo.
Apple at its best makes its product like so legible people only need dim awareness of what they’re buying. That’s only possible if you build a ton of trust with consumers, which is why Apple is so so focused on their brand value.
Every time I see someone here dismiss this success as marketing or status, I just shake my head at how much that signals a deep misunderstanding of how the world works or what most of the human race wants in a product. Nobody wants the Sony WF-1000XM5 earbuds because Sony doesn't even give a shit enough to give them a name people can remember. Nobody wants Bose earbuds because nobody wants to open a buggy spyware-laden app to turn on/off noise cancelling. These products are destined to fail because they make simple things complicated, untrustworthy, bothersome.
People are whole-experience buyers, not single-feature buyers, and the experience people want is the magical 'I put it in and it works' experience. What people want is all the upside of the magic of technology and none of the cognitive overhead associated with it. The marketing reflects the inherent desire of the customer. Any luxury / status symbol aspects come AFTER that.