BMW Invests in Embark (YC S11)

Posted by davidwhodge on Tuesday November 13, 2012 @04:04PM
from the press.bmwgroup.com dept.

https://www.press.bmwgroup.com/pressclub/p/us/pressDetail.html?title=bmw-i-ventures-announces-strategic-investment-in-award-winning-mobility-app-company-embark-further&outputChannelId=9&id=T0134391EN_US&left_menu_item=node__6729&utm_source=twitterfeed&utm_medium=twitter

( 6 comments | 58 points | on HN )

Re:BMW Invests in Embark (YC S11) by bengl3rt on Tuesday November 13, 2012 @04:58PM (#4780866)

This makes a lot of sense. The more people use public transit (because it becomes much less painless thanks to apps like Embark), the more you reduce congestion on the road, the more fun it is to drive your BMW.

Congratulations to the team!

[ Parent | on HN ]

Re:BMW Invests in Embark (YC S11) by bbaker on Tuesday November 13, 2012 @05:20PM (#4780972)

Love how clean this app is.

[ Parent | on HN ]

Re:BMW Invests in Embark (YC S11) by doublerebel on Tuesday November 13, 2012 @06:02PM (#4781131)

The site design itself is great too. Resize the window and it adapts responsively to any screen size. Matches well with BMW's level of detail and polish.

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Re:BMW Invests in Embark (YC S11) by hboon on Tuesday November 13, 2012 @09:00PM (#4781675)

In case anyone else is wondering like me: the site is http://letsembark.com/

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Re:BMW Invests in Embark (YC S11) by knick on Wednesday November 14, 2012 @07:04AM (#4783003)

The offline use is great, especially for foreigners without an US contract. Last time i visited NY embark saved my life.

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Re:BMW Invests in Embark (YC S11) by brandoncor on Tuesday November 13, 2012 @08:28PM (#4781571)

These apps are great. Does anyone know how they plan to make money in the future? Just start charging for the apps once they're ranked #1 in each city?

[ Parent | on HN ]