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Re:When someone blocks ad's what really happens? by unsquare on Tuesday November 13, 2012 @11:44AM (#4778874)
If the Publisher ( Website Owner ) is selling directly ( No Middle Men / Network ) to the Advertiser and hes transparent , he will use a way to track "real" impressions. Ads that aren't shown to the visitors won't count. ( This is only for CPM based ads ) Publishers know that people use adblocker and can easily detect it , it's not uncommon to replace the blocked ads by an internal image / message asking you to disable it on their website.

But yes , if you buy advertising on some websites , you may pay for impressions that never happened.

Feel free to ask more questions on the subject.

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