This is a pretty cool project, I'm in the SME space working on designing our own ERP due to a void in the market for SMEs.

Looking at your landing page, Id love to have seen some actual screenshots of the UI. (they might have been hidden and I missed them)

I'll update that I did find the guide videos.

Thanks! The homepage has a short dashboard + payment video and the before/after section will show two basic dashboards as well. But I agree, we could use more static screenshots, expanding the /docs page with those is on the near-term list.

Feel free to reach out via the website forms to chat about ERP.

The SEO + content angle for niche B2B like manufacturing ERP is underrated - long-tail keywords with clear buyer intent and almost no competition at the content level.

I'm building ad-vertly.ai (marketing autopilots for solo founders) - one thing I've noticed is that the comparison page strategy you're running (vs Fishbowl, vs Odoo) compounds well. Organic search in manufacturing tends to have searchers with high commercial intent. The challenge is keeping up the publishing velocity solo.

Curious - are you doing the content yourself or using any tooling to help? And is your primary conversion from blog → demo request, or something else?

Blogs -> trials/contact seem to be decent, depending on the post. The comparisons are new and inconclusive. LinkedIn posts are minimally tested, but some clicks have come in. Haven't tested X or Meta platforms yet.

I've handled all blog posts so far. Comparisons were passed to the team. They use various tools for research.

Identifying the long-tail keywords with clear buyer intent, and then ranking high for the query, is easier said than done. Blogs are my attempt to catch specific keywords that match what PAX offers. The results are trivial compared to ads, so maybe we still haven't realized the full potential of SEO + content angle.

Trivial vs ads at this stage is almost always a keyword competition problem. Your domain probably can't touch the terms worth going after yet.

What does GSC show, low impressions or decent impressions, but nobody is clicking?

Different problems depending on which one.

Solid and growing impressions but low CTR. We're not quite on page 1 for most queries, and not even close for our primary target queries.