Re:We have a 99% email reputation. Gmail disagrees
by Mordisquitos on Sunday April 12, 2026 @12:15PM
(#47741434)
> Every fashion brand on the planet reengages their customers this way and it works.
I often receive emails from (among other things) fashion brands to which I never subscribed. There are clearly multiple people worldwide who, mistakenly or intentionally, are giving my `[email protected]` at checkout or whatever rather than their own.
Every time I receive one of those emails I do two things:
1. Use their unsubscribe link on a private window, connecting with a VPN exit point in their country (or nearby).
2. Mark the email as spam on GMail, rejecting GMail's proposal to unsubscribe instead (as I already did).
I have no mercy and feel no guilt at reducing their email server's reputation. The only exceptions I make are the rare emails that ask me to confirm "my" subscription before sending "me" their stuff. That I respect, and I just ignore and delete.
I often receive emails from (among other things) fashion brands to which I never subscribed. There are clearly multiple people worldwide who, mistakenly or intentionally, are giving my `[email protected]` at checkout or whatever rather than their own.
Every time I receive one of those emails I do two things:
1. Use their unsubscribe link on a private window, connecting with a VPN exit point in their country (or nearby).
2. Mark the email as spam on GMail, rejecting GMail's proposal to unsubscribe instead (as I already did).
I have no mercy and feel no guilt at reducing their email server's reputation. The only exceptions I make are the rare emails that ask me to confirm "my" subscription before sending "me" their stuff. That I respect, and I just ignore and delete.