Honestly it was the same with Sun. Ten years ago ( a little more really ) you were still dealing with the growth, and perceptions, related to the dotcom era. Sun was "ooo wow" Cisco was "ooo wow".

However, routers and switches are everywhere now. So are UNIX servers. Cisco and Sun became normal. Everyone had them, everyone ran them and for a lot of people you simply never asked 'Do I get a Cisco router for this,' it just happens.

Cisco still makes high end enterprise devices. It's just normal now.