You should focus on improving your testing and learning. Don't go chasing down rabbit holes. Find out what people want and build it. That will get you both grow and user experience. From your landing page, I could not figure out what your product is. Spent some seconds there trying to figure it out through the description. But did not find anything that explained what it is. Nothing. Maybe its there, but I was not able to understand your convoluted explanation. Your copy might sound reasonable to you, but it may be one of the things keeping people away. I suggest you start by explaining right at the top of the page what is it that your product does for me. Not what it does, but what it does for me.

Good luck.