The only reason your social network got "viral" is because it was a harassment machine and outrageous. People had to see what was going on to gauge how fucking awful it was.

You built a car wreck. Something so terrible that people had no choice but to look.

Obviously, fucking obviously, if you make profiles about people without their consent then they will be drawn to see what is going on. You can achieve the same thing by making a website where you post everyone's home addresses. Don't get any ideas.

None of this was impressive, at least not from a conceptual view.