Re:The Emails That Got My Unsexy Start-Up Covered By TechCrunch
by jamesdeer on Saturday November 10, 2012 @12:06PM
(#4767074)
Sure, I'd be happy to write something about that, and I love the idea of comparing the TC "results" with the other, more targeted places that wrote about us.
You are right, all I did was pitch them in a certain way. I wouldn't call us an Enterprise focused start-up yet and I wasn't trying to come across as revolutionary— just sharing an experience of how I managed to achieve something :)
Re:The Emails That Got My Unsexy Start-Up Covered By TechCrunch
by mvkel on Saturday November 10, 2012 @05:44PM
(#4768013)
I'd appreciate that as well. It can be a challenge to establish relationships with these trade pubs and develop beneficial content. Interested to hear your take on it.
Re:The Emails That Got My Unsexy Start-Up Covered By TechCrunch
by Snapps on Saturday November 10, 2012 @09:55PM
(#4768618)
Agreed. A blog post regarding the story referenced by avree would be great.
Nevertheless, this story is refreshingly interesting and appreciated.
It's nice to hear this type of story after reading an article via TC about how some PR firm was claiming they can "Get your startup covered" by a site "like" TC for something like $750. Such behavior, I imagine, would ultimately dilute everything I like about TC and other similar sites. Thanks again for sharing your "real" experience.
A blog post describing this would be more interesting to me than how you e-mailed a TechCrunch author and he wrote an article about you.
I don't mean for this to come across as snarky or belittle your post—it's just that you basically e-mailed a short pitch to a TechCrunch article and got an article out of it. That's not really revolutionary; lots of 'unsexy' (see: Enterprise) startups get covered on TC.
EDIT: Or, comparing the effects of your TC coverage against more targeted 'focused coverage'—since I think a lot of startups fall into the "we need to be techcrunch'd" trap and don't realize how effective other less buzz-worthy but more targeted media can be.