- Yeah, we were afraid that the name is too clever for System 1 [1] to understand. On the other hand it feels good once you get it and it makes you feel kinda like a photography insider :) Also I'm not a native English speaker, but my English friends could pronounce it even without having an idea about d.o.f.
- There is no single particularly clever part about this, just the G+ style grid made possible by on-the-fly image rendering/resizing with imgix.com [2] and the absence of chrome/distractions. My company is working on a much more advanced photo hosting solution and we basically launched this to have a really minimalistic service to which we will be able to trickle down advanced behind-the-curtain stuff once it is proven to work for users.
- will check jux.com out thanks!
[1] http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/... [2] imgix.com - these guys are just starting out so it is bumpy sometimes, but I've been recommending them because it is such a good idea
- "Dofsome... How am I supposed to pronounce that?" After a minute of hypotheses, I realized that it's a clever mashup of DOF (Depth of Field, i.e. photography jargon) and Awesome. I wonder how many people will figure that out. Maybe give a pronunciation hint somewhere, e.g. (pronounced DOFF-some). (Doff some? Doff some what? Some clothing? Is this an intentional double entendre?)
- The key feature, the full-width gallery of thumbnails, seems like a feature that would be easy for others to replicate. Google+ albums are already similar but with chrome around them. Squarespace has some templates with similar look; their hosting also starts at $8/month, but they offer way more than photo galleries/portfolios.
- I'm also reminded of Jux (jux.com) which is a beautiful idea. If you haven't explored their demos, please do! I'd happily pay for a Jux-based website, but they decided to be free, and so I won't go anywhere near them; why would I host my photos on a service that has no way to keep running long-term?