I’ve been in the space for 30 years. Nobody is pressuring anyone to buy Microsoft because of FedRAMP, and Microsoft is not even close to having any advantage with respect to FedRAMP vs their competitors.

FedRAMP is demonstration that the solution met some assessment of controls in alignment with NIST 800-53. As a checkbox, it’s almost as dumb as FIPS 140, and like FIPS, you need to asses risk for your implementation regardless of these things.

Microsoft wins deals because their product catalog is well engineered to incentivize bundled subscriptions that drive marginal adoption. The user facing products are better, Entra is generally right there, and that’s a pivot into many other scenarios that drive spend.