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Re:Mapping Racist Tweets in Response to President Obama's Re... by omaranto on Friday November 09, 2012 @11:24AM (#4763477)
The reason the quote in 3) makes no sense is that it's wrong. :) The article gives a correct explanation in a footnote:

    The formula for this location quotient is

    (# of Hate Tweets in State / # of Hate Tweets in USA) 
    ------------------------------------------------------------
    (# of ALL Tweets in State / # of ALL Tweets in USA)

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